TikTok’s Gen Z Audience

Understanding and Catering to TikTok’s Gen Z Audience

Generation Z, a cohort born roughly between 1997 and 2012, is the first generation to grow up with easy access to the internet and smartphones from a young age. This generation’s digital fluency makes it a significant player in the online landscape, especially on platforms like TikTok, where Gen Z is the most prominent demographic. […]

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